Real-Time CRM Data Integration

Streaming ETL Enables Real-Time Customer Analytics at Sky

Sky uses Striim to integrate its CRM systems with their analytics solutions using real-time, continuous data pipelines, and perform in-flight, rules-based transformations to prepare the data for analytics.

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About Sky

Sky is a media company that operates a direct broadcast satellite Pay TV platform. Sky provides a collection of basic and premium digital subscription television channels of different categories via satellite and cable television. With 23 million customers across seven countries, Sky utilizes its ever-improving technology to connect customers with the content they love through personalized recommendations and voice control. NOW TV, Sky’s online streaming service, brings all the enjoyment of Sky with the flexibility of a contract-free service.

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