Transforming Application Integration for BigQuery with Striim: The HubSpot Connector

3 Minute Read

Enterprises in the U.S. deploy an average of 105 applications, with new applications continuously being adopted. This explosion in cloud application use has led to significant challenges in data integration and the delivery of insightful data to stakeholders. Recognizing these challenges, Striim, a leader in real time intelligence for AI and change data capture (CDC) from databases, has introduced a comprehensive solution: Striim Cloud for Application Integration.

What is Striim Cloud for Application Integration?

Striim Cloud for Application Integration is a fully managed, unified data integration and streaming service designed to transport data across clouds, applications, and databases to BigQuery and other Google Cloud targets. With its no-code, zero-maintenance approach, it offers a cost-effective solution for businesses seeking real-time data insights and monitoring. This service caters to a wide range of connectors, including HubSpot, Stripe, and Zendesk, supporting diverse data analytics and AI use cases. 

The HubSpot Connector Explained

The HubSpot Connector by Striim for BigQuery, a key feature of the Striim Cloud for Application Integration service, streamlines the integration of HubSpot’s comprehensive marketing, sales, and service data with BigQuery. This simplification allows businesses to sync their data effortlessly, enhancing real-time analytics and decision-making with high-speed data processing and minimal latency. As a native Google Cloud service, it provides a fully managed experience, simplifying data integration so companies can concentrate on deriving valuable insights.

Key Features

  • Automated Schema Creation: Streamlines the initial loading of historical HubSpot data and ensures continuous, real-time syncs to BigQuery.
  • Secure Connectivity: Offers OAuth connectivity and SAML 2.0 Authentication for secure data transmission.
  • Data Transformation: Enables the transformation of data in-flight, delivering business-ready HubSpot data to BigQuery in real time.
  • Real-time Monitoring: Provides insights into data delivery and maintains data quality SLAs, ensuring reliability and integrity.

How the HubSpot Connector Supports Your AI Initiatives

How the HubSpot Connector Supports Your AI Initiatives

HubSpot connector’s integration into a unified data streaming framework empowers AI initiatives by providing a real-time, comprehensive view of customer data. This not only enhances AI-driven customer experiences and personalization efforts but also supports a wide range of operational and strategic AI applications, from backend operations to predictive analytics. By leveraging the latest in data streaming and AI, companies can stay ahead in delivering exceptional customer experiences and optimizing their operations for efficiency and growth.

HubSpot Connector in the Real-World

Customer Renewal Sales Insights

Imagine a scenario where a sales team is tasked with understanding the landscape of renewal customers. Traditionally, this involves aggregating data from multiple sources such as HubSpot and Zendesk, a process that is both time-consuming and requires extensive technical expertise. With Striim’s integration service, sales representatives can now access integrated dashboards that provide a 360-degree view of customer interactions, from service sign-ups to support ticket resolutions. This integration not only simplifies data accessibility but also equips sales teams with up-to-date insights, enabling them to approach renewal discussions with a well-rounded understanding of each customer’s journey and challenges.

Accelerating Conversion Rates through Data Integration

Consider a company aiming to boost its conversion rates within a product-led growth funnel. The traditional approach would involve a lengthy project to amalgamate data across various tools like HubSpot, Salesforce, and 6sense, requiring substantial investment in data teams and technology. Striim Cloud for Application Integration transforms this case by providing a swift, efficient solution for integrating these disparate data sources into BigQuery. This enables companies to quickly harness their data for AI-driven models, significantly reducing the time and financial resources needed to gain actionable insights, thereby accelerating conversion rates.

Getting Started

To integrate your HubSpot data with BigQuery:

  1. Subscribe to the HubSpot Connector by Striim.
  2. You will be redirected to the Striim Cloud Signup page for account creation.
  3. After signing up, verify your account via email and sign in to Striim Cloud.
  4. Create your first service—a dedicated single-tenant Striim Cloud cluster.
  5. Launch the service and create your first pipeline with no coding required.

Metering & Pricing 

Striim offers a simple pricing model, purchasing a cluster size that is suitable for your data volume is all you need to do. Each vCPU per hour cost covers infrastructure, connector charges, data transfer, and fully managed service with 24×7 support.

Transform Your Data Strategy: HubSpot and BigQuery Integration via Striim

Embrace the future of data integration and leverage your data for strategic advantage with Striim Cloud for Application Integration. Easily integrate with BigQuery for real-time analytics and insights. Get started with the HubSpot connector by Striim today!

Real-time Data

Declarative, Fully Managed Data Streaming Pipelines

Data pipelines can be tricky business —failed jobs, re-syncs, out-of-memory errors, complex jar dependencies, making them not only messy but often disastrously unreliable. Data teams